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Custom Software.

Custom apps, integrations, and connectors built in‑house. Source and scripts at handoff.

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01Overview

C:\HOWL\SOLUTIONS\SERVICES\CUSTOM-SOFTWARE\

Sometimes the off-the-shelf tool doesn't fit, and the cost of bending the business around it is higher than building the thing properly. We design and ship proprietary apps, integrations, and connectors that you own outright. No referral fees, no vendor lock-in, no surprise relicensing. The source is yours; the documentation is yours; the runbook is yours.

 WHERE OFF-THE-SHELF STOPS
 ┌────────┐             ┌────────┐
 │ TOOL A │─── gap ─────│ TOOL B │
 └────────┘      ▲      └────────┘
                 │
        ┌────────┴────────┐
        │ CONNECTOR.dll   │
        │ built, owned,   │
        │ documented      │
        └─────────────────┘

 // yours outright. source included.
 // no vendor between your tools.
FIG 01 · WHERE OFF-THE-SHELF STOPS

02Custom software

C:\HOWL\SOLUTIONS\SERVICES\CUSTOM-SOFTWARE\CUSTOM-SOFTWARE\

Sometimes the right answer isn’t a vendor. It’s a small, well-built app that does exactly what your business needs, owned by you. We build proprietary apps, custom connectors where no off-the-shelf integration exists, and AI-powered workflows that take real work off your team’s plate. We write code that we’d want to maintain ourselves, and we document it so you (or anyone you bring in later) can.

What’s included

  • Internal tools and proprietary apps purpose-built for your operation, deployed on infrastructure you control
  • Custom connectors and middleware where Zapier, Make, and other iPaaS tools can’t reach
  • AI-powered workflows: document processing, data extraction, classification, summarization, and routing
  • LLM integration into existing business tools, with attention to cost, latency, and data governance
  • Workflow automation for repetitive operational tasks
  • Source code, deployment scripts, and operational documentation handed over at the end
  • Optional: scoping and pricing for follow-on changes after handoff, billed per change
 BUILT TO BE OWNED

 C:\YOU\APP> dir
 ├── src\ ........... the source
 ├── deploy\ ........ scripts
 ├── docs\ .......... operational
 └── README.doc ...... maintained

 runs on infrastructure you control

 // code we'd want to maintain
 // ourselves, documented so anyone
 // you bring in later can.
FIG 02 · BUILT TO BE OWNED

03Integrations & connectors

C:\HOWL\SOLUTIONS\SERVICES\CUSTOM-SOFTWARE\INTEGRATIONS\

Most businesses don’t have a tooling problem. They have an integration problem. The CRM doesn’t talk to accounting, the website doesn’t talk to either, and the identity system is its own island. When the integration you need exists in an iPaaS or vendor API, we scope, design, and build it. When it doesn’t, we build it custom (see Custom Software & Automation).

What’s included

  • CRM and accounting integrations across HubSpot, Salesforce, Dynamics, NetSuite, QuickBooks, Xero
  • Website-to-CRM lead flow with proper attribution and deduplication
  • Identity integrations: SCIM provisioning, SAML/OIDC SSO into business tools
  • E-commerce sync with Shopify, WooCommerce, and others
  • iPaaS workflows in Make, Zapier, Workato where they fit, or direct API integration where the volume justifies it
  • Documentation of every flow: trigger, transform, destination, error path
 THE TOOLS, TALKING

 before: islands
 [ CRM ]  [ ACCOUNTING ]  [ SITE ]

 after: wired
 [ SITE ] ──▶ [ CRM ] ──▶ [ ACCT ]
                 │
    every flow documented:
    trigger · transform ·
    destination · error path

 // not a tooling problem. an
 // integration problem, solved.
FIG 03 · THE TOOLS, TALKING

Want to talk through a custom software project?

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